Multimedia Terminology

Multimedia Terminology

Corporate ID
In marketing, a Corporate Identity is the "persona" of a corporation which is assigned to accord with and facilitate the attainment of business objectives.
Typography
The design and use of typefaces as a means of visual commnunication from calligraphy to the ever-developing of the digital type is the broad use of the term Typography.
Design Brief
The design brief is a document created by the client in order to set out clearly their objectives, how they need to work, what they need to get from the process and when they need to get it .
Font
Historically, font refers to a specific typeface in a specific, size and style. Therefore, Times New Roman, Bold, 12 points is a single font while Times New Roman 10 point is another specific point.
Colour
Color or colour is the visual perceptual property corresponding in humans to the categories called red, yellow, blue and others. Color derives from the spectrum of light (distribution of light energy versus wavelength) interacting in the eye with the spectral sensitivities of the light receptors.
Layout
In Word Processing and Desktop Publishing, layout refers to the arrangement of text and graphics. The layout of a document can determine which points are emphisized, and whether the document is aesthetically pleasing.
Copyright
Copyright is a form of Intillectual property that gives the author of an origional work exclusive right for a certain time period in relation to that work inculding its publication, distribution and adaption.
Job Costing
Order-specific costing technique, used in situations where each job is different and is performed to the customer's specifications. Job costing involves keeping an account of direct costs (labor, machine time, raw materials) and indirect costs (overheads).
Fee Setting
The Fee Setting is the set price for the proffesional you work for.